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Demanded by leading institutions, delivered to our clients 

We've streamlined our online platform to deliver you the same premier investment services with a modern touch.

Experience With Over $30 Billion Under Management

98% Retention Rate

100+ Years of Investment Experience

Our Resources

Who We Are

Modern Investing Meets Legacy & Experience

NorthStar Capital is an independent investment management company which was founded in 1995 by William P. Rich to serve the needs of individuals, families, and select institutions. Prior to founding NorthStar, Bill Rich was President and Chief Investment Officer of State Street Research & Management Company, an investment industry pioneer, with some $30 billion under management. As an independently owned and operated investment firm, our investment strategy has successfully evolved and adapted to the climate of today's volatile market. 


At North Star, we provide investment management and solutions generally offered exclusively to the largest institutions. We work with our clients to understand their financial needs and identify the most appropriate investment strategy to employ on their behalf. As a fiduciary, we guarantee that we will always act in the best interest of our clients.

Why NorthStar

With decades of providing research and trading value to individual and institutional clients, we leverage well-established academic partnerships and exclusive data sets to fulfill your objectives. Our comprehensive approach aims to optimize returns through intelligent and uncomplicated strategies, supported by system risk indicators for risk minimization. Our code-based flow indicators, macro strategy proficiency, and quantitative investment analytics enable you to spot opportunities, manage risk, and enhance alpha generation. Furthermore, our electronic platforms offer proven, innovative, and reliable methods to meet our clients' goals throughout the entire investment and business cycle.

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